Turn clustered business data into a solidified GTM engine
Build and scale your GTM efforts:
● GTM fundations
● Account-based motion (ABM/ABX)
● Reporting & Feedback loop
- GTM fundations:
- Aligning on goals/KPIs and developing accounts penetration strategy
- Accounts identification and prioritization (Target list)
- ICP research and analysis
- Contacts discovery and enrichment
- Account-based motion:
- Account selection process & Alignment
- Signals mapping and capturing (Account/Individual level) using existing stack:
Zero (Product),1st, 2nd, and 3rd party data
- Define an account journey stages logic to identify warmer accounts and engaged individuals
- Develop an “allbound” motion that focuses on your primary segment
- Reporting & alignment:
- Consolidate accounts and individuals activities in your CRM
- Feedback indications to support a full feedback loop
- Notification center & agreed SLAs
- Scheduled reports
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